The operation activities of this dismantling come from Zero One Fission, and the bulk sms service product promoted by Zero One Fission is a self-developed distribution tool and supporting distribution gameplay services. The target of this product service is mainly enterprises, so it belongs to a 2B product, but from the perspective of the function of the product itself, it has a bulk sms service wide range of applications and a large number of service objects. It can also be considered as a 2C product among 2B products. . Since it has 2B attributes, the problem of "high customer unit price and difficult conversion" cannot be avoided. Before starting the dismantling, it is still the conclusion first: based on the data of the activities
I participated in (the data of the water army is bulk sms service not excluded), the conversion rate can reach about 5% . Before starting the dismantling, one thing needs to be explained. The transformation scene of zero-one fission is not unique , but is set to two stages, but the drainage methods of these two stages are exactly the same . Therefore, in the bulk sms service following analysis , the drainage part will be analyzed in a unified way, and the conversion part will be analyzed by different scenarios. Let's take a look at how Zero-One Fission performs rapid drainage + high conversion operations.
Drainage 1.1 User path Learn these few tricks, 2B bulk sms service products can easily achieve high conversion 1.2 Drainage analysis The gameplay in the drainage stage is dominated by the distribution fission that Zero One is best at. I summarize the bulk sms service overall gameplay into a "four-step song". The first song: low-cost drainage + big IP The most intuitive way of publicity in the early stage is posters. When designing posters, low-cost and big IP are highlighted, such as "1 yuan xxx" and the real image of Mr. Jian Feng. Using the IP image for publicity can accurately target users, and then superimpose 1 The low price of yuan can attract a group of precise users as the starting traffic.