Customer Experience Analyst, I often say that our customer is our biggest (and best) seller. A satisfied customer buys from the Telephone Number List company more often, stays longer (in the case of recurring services, for example), makes good reviews on social networks and, above all, makes referrals to new customers. On the other hand, a customer with a Telephone Number List negative experience can do the exact opposite: in addition to not making new purchases, they negatively evaluate and influence other people not to buy as well (especially when talking about a social platform as a vehicle for that. purchase). ). And one thing is certain.
Consumers trust other consumers. According to a GlobalWebIndex survey, 54% of users use social media to search for products and Telephone Number List services, and 71% are more likely to make a purchase from reviews. A negative customer review can have a greater impact than a good marketing campaign. We're not saying you shouldn't aim for revenue growth, but the point is: that structuring your strategy around it isn't profitable in the long run. Efforts Telephone Number List must be aimed at providing adequate customer experiences, considering their needs and expectations. As a consequence, there is an increase in income. Experience is the Telephone Number List result of customer interactions with the brand Thinking about the customer experience is analyzing their entire journey,
From the moment they discover the brand to the post-purchase. When we talk about a social commerce strategy, this includes a good shopping Telephone Number List experience on social media, but it also covers other aspects such as content, service, delivery, product quality, and delivering on your brand promise. . That said, it is essential to have a holistic Telephone Number List view of the entire journey to ensure that all sectors and processes are aligned with the same objective (which must be customer-centric). When planning your campaigns for Black Friday and other holidays, prioritize the customer experience Imagine the Telephone Number List following scenario.