In this sense, dealers can design very effective Consumer Email List campaigns aimed at a specific consumer target , selected from the measurement and tracking of the user through web analytics and multi-touch attribution models , which allow Consumer Email List optimizing the value of each touchpoint of a more equitable way, avoiding the digital blindness of the last-click model model . Especially, in a sector where the conversion window is from one to three months.
Other essential elements to maximize the Consumer Email List conversion rate: the optimization and capture of leads is key as a prior step to visiting the dealership to carry out a test drive , qualifying the "hot" leads based on the proximity of the user to the Consumer Email List moment of conversion and mature ( nurturing ) the coldest leads , together with marketing automation strategies integrated into the CRM and the brand's call center. Use smart digital advertising As the multi-device client becomes more prevalent, it is essential to understand where you are during the search process.
When using smart digital advertising Consumer Email List processes, such as programmatic buying, data is essential to identify users who are in-market (in the search process) through data signals in their browsing behavior. Advertising content is adjusted to Consumer Email List suit the type of device the consumer is using and where they are in the funnel . It can even be customized with dynamic creatives (DCO) based on the phase of the funnel you are in, interests or the type of channel.