So you are in the software market to improve your email campaign. You may have sounded an alarm because your open and conversion rates are declining. Maybe you've noticed that you're on the block list. Maybe bad email addresses lurking in your database are squeezing you.
Whatever the reason, I realized that I needed to upgrade Cork Bicycle Rent zone my email technology stack to get the maximum lifetime value from the database. Now you are faced with a dizzying array of choices to choose from, and they all talk good games about improving email deliverability. How can I distinguish them from each other?
The answer is to do due diligence. Below are the criteria and questions for evaluating these options. This allows you to make the best possible choices and get the most out of your email campaign.