Apr 12, 2022
In Interior Design Forum
Suning in the back, and various social e-commerce companies that focus on sinking. To cultivate a group of cost-effective small and medium-sized factory brands, it is possible to get rid of the "Fighting Xixi" name without losing three or four. One of the best paths for online users. For NetEase, if the NetEase-based factory e-commerce, which forms a brand barrier, wins the factory war, it will greatly increase the gross profit of NetEase's e-commerce, which is the next growth point of the NetEase-based e-commerce. NetEase Yanxuan, which adopts the ODM model, and NetEase Koala, which incubates the factory brand, are two directions in an ecological chain. Yanxuan sms marketing service is responsible for building e-commerce brands, recruiting new middle-class people who pay attention to quality and price, and cultivating loyal users. Netease Koala, on the other hand, locates the brand appeal of the factory, concentrates resources on solving the things that the factory is not good at, and allows it to focus on product production. In this way, once the brand incubation is successful, both the factory and the e-commerce platform can benefit from it, which not only meets the factory's demands, but also creates a strong binding relationship between the incubated brand and the e-commerce platform.