Annual Activities: Brand Building Activities global tours and other activities, establish game brands, and interact with players offline. 2. Quarterly Events: New Expansion Releases Through executive email list the announcement release date, it can be calculated that at the beginning, the release interval of Hearthstone's new expansion has been gradually shortened from the earliest 7 months, to 5 months, and then to the current 4 months. The accelerated release of Hearthstone also reverses what Blizzard said in its financial report. The new expansion has executive email list good effects on the three data of newly registered users, retained users, and returning users.
It is expected that in the future, Hearthstone will also increase the expansion release rate, and it is very likely to maintain the same "new expansion release every 3 months" rate executive email list as Magic. At present, finding a balance between "player willingness to pay" and "player familiarity with cards" is a very important long-term goal of Hearthstone for the release frequency of new expansions. Once the speed of the expansion release executive email list is stabilized, the event operation of Hearthstone will be officially finalized, and more, better and more interesting events and events will become the core stimulation point for Hearthstone players.
As of September 2019, the release speed of Hearthstone's new expansion has been increased to 3 months, in line with the above expectation3. Monthly Events: Monthly Seasons executive email list Regular announcement, an average of 18 days to publish one. From the first season in March 2014 until November 2015, there will be a new season announcement at the beginning of the month and a season end announcement at the end of the month. Templates were used for the season announcement and the end announcement respectively, and the style of the event and the executive email list closing remarks were modified to reduce the amount of copywriting work and the error rate. Since the competition is a regular event.