A wisely chosen email marketing tool will allow you not to worry too much about responsiveness or Outlook. Summary. Responsive means that your content scales correctly on different screen resolutions. It is worth testing e mails on many devices physical or emulated. FreshMail has a built in preview on the campaign screen. It's a good idea to use PNG and SVG instead of JPG as they scale better. Make sure your templates or e A B tests how to increase the effectiveness of your marketing campaigns Back to the list of entries Facebook Twitter LinkedIn Google+ Pinterest Buffer A B testing is a concept that comes up very often in the context of digital marketing. No wonder it is currently one of the simplest and most popular optimization methodologies i.e. the gradual and slow introduction of data driven improvements to campaigns. The end goal is to increase conversions and sales. A B testing what is it? In life we are often unsure of a decision. If someone gives you an unfamiliar candy do you know which flavor will be a better Taiwan WhatsApp Number List choice cherry or apple? In fact until you try them it is impossible to answer this question. So the best choice is to taste one at a time. In the future you will always choose the flavor that you liked more. A B tests work on the same principle. They consist in choosing one variable email title and checking on the recipients which variant is doing better. The goal is simple to develop practices texts and graphics that will better and better suit the tastes of your recipients and will give you better results in subsequent campaigns. From the classic optimization that every business owner performs gaining knowledge about customers over time A B tests differ primarily in the controlled environment and KPIs assumed at the beginning and their values.