It is important because statistics show that very few buyers convert on the first visit to an online store, so the goal is to win them back. In other words, remarketing could be your star salesperson. When other strategies fail to convert a customer, remarketing will give you a second, third, and fourth chance to re-engage that potential customer. remarketing Example of how Remarketing works in everyday life If you still can't see how this strategy can help you, we'll make it easy for you with the following case study 1 Imagine that Ana enters your website, where you offer shoes. Seeing your different options makes her more and more excited to keep looking because she likes all of them. 2 The phone rings and she answers it, logging off the computer and leaving the store without buying anything. 3 This does not mean that the contact has been unsuccessful, because if you use remarketing you executive email list will be able to "track" it to somehow remind them that you are still there and that you once attracted their attention. 4 Not only do you let her know that your brand/product/service is there, through ads that follow her on social networks and the pages where she usually browses; but you give her a little push to motivate her to make a fatal decision. How? With a discount coupon. 5 What follows is that Ana, when she sees those ads, will remember the shoes that captivated her, coupled with the offer you make, results in her finally deciding to buy them. Remarketing did its job! How to make your ad appear everywhere to the user? Easy, through cookies. Every time a person visits a website, cookies or code fragments are inserted in their browser. They assign the user an identifier, so that the ad platforms know who the user is and what page they visited, without collecting any sensitive data. Thus, a list of users called "audiences" is formed, which will be key when directing your ads to the user who was on your Website, who was interested in your product or service, so that they can finish their registration process, subscription or purchase.