This is a user activation strategy I made in the AI industry from operations to products. At that time, the task was urgent. I thought about it in less than a week and compiled a executive list report. Of course, some sensitive content in it has been filtered and deleted; I executive list mainly want to share my user operation methods and experience on robot products, as well as supporting apps or small programs, and this type of tool product with my friends. Hope it helps you. 1. Project Description 1. Background The marketing model of food delivery robots is mainly based on business leases for catering scenarios.
The core task is to expand the rental rate and renewal rate of robots; around core indicators, the company continuously optimizes the robot chassis, navigation, vision, voice executive list and other hardware performance, and software functions. In addition to the iterative maintenance of the robot body, the robot applet can help merchants use robots efficiently executive list and add a premium to the use value of robots, thereby promoting brand promotion and increasing rental renewal rates. 2. Standards The definition of user activity varies depending on the nature of the product and usage habits.
The trial period of the food delivery robot is executive list 15 to 30 days, and the formal lease starts from 3 months; we first define the applet according to the usage of the food delivery robot in the restaurant The user's activity standard is: as long as each executive list administrator logs into the applet once, it will be recorded as 1 activity. If 10 users log in 100 times, the number of active users is 100, and the number of active users is 10, that is, the difference between pv and uv.